With Mulberry Market Launch, a Supermarket Returns to Little Italy

Posted on: February 24th, 2020 at 5:02 am by

Photo: Eddie Panta

Three years and several false starts later, the Mulberry Market is finally ready to serve Little Italy. Better late than never.

The neighborhood grocery was supposed to have opened numerous times over the last couple years, but was plagued with delays. In fact, the store signage was bolted to the facade of 251 Mulberry almost exactly one year ago.

But that’s all history, as Mulberry Market opened its doors over the weekend. A soft-open, though. Official inauguration date is not yet known.

Photo: Eddie Panta

Like their predecessor, the market is run by two brothers, who are continuing in the family business that started with the father’s C-Town in Brooklyn. It spans two floors, and is rather spacious with wide aisles and plenty of express cash registers. There’s an old New York vibe to the shop with its street photography from the Lower East Side and a huge blow-up of the Puck building covering one wall.

Angeli (pictured) grew up in the neighborhood and was thrilled at the opening. As a vegetarian, she was pleased with the produce section and found the her favorite frozen veggie burgers there.

Photo: Eddie Panta

Angeli says she shops on Amazon for food, but also said “I’m always running out for something. because my daughter is a big foodie who loves to cook.”

The retail newcomer replaces the decades-old MET Food, which was unable to negotiate favorable lease terms and folded in January 2017. Its loss was devastating to local seniors, not just because of the affordability and convenience, but also because of the social component of meeting friends, catching up, and sharing coupons.

Photo: Eddie Panta

Mulberry Market swooped in a year later to sign a $750,000 annual lease on the full 10,000 square-foot space at 251 Mulberry (split equally between ground and basement).

With Dean & DeLuca SoHo shuttered and Fairway on the ropes, it’s certainly an unlikely time for a mom-and-pop supermarket downtown.

Recent Stories

New 12-Story Development to Rise Across from Essex Crossing on Ludlow Street

Nevermind the pandemic at the doorstep, more development must happen on the Lower East Side. New construction permits were filed this week for a twelve-story mid-block development directly across from the International School of Photography. The property in question is 89-91 Ludlow Street, two parcels which last year changed hands for $12.3 million. The filing […]

Emergency Rehab of Burned-out 70 Mulberry Street Resumes

Chinatown, and the city at large, is increasingly becoming a ghost town, devoid of pedestrians and traffic. Yet, despite the COVID-19 shutdown, work continues at the former PS23, where a devastating five-alarm fire gutted its top floors in January. The project site is apparently considered an emergency, and granted an exception to Governor Cuomo’s executive […]

Lower East Side Gets COVID-19 Testing Center at Gouverneur on Madison Street

Good news for the Lower East Side. Starting today, locals can get tested for the novel coronavirus. According to an update yesterday from U.S. Representative Carolyn Maloney, New York City Health and Hospitals is opening a COVID-19 assessment and testing center outside Gouverneur Hospital on Madison Street. Physicians will assess patients and determine whether further […]

GrandLo Cafe at Essex Crossing Shuts Down for Good

GrandLo Cafe won’t survive Covid-19. The two-year-old operation announced it’s permanently shuttering. The Grand Street Settlement’s social enterprise program at 178 Broome might be down, but they’re not entirely out. GrandLo has committed to completing their training program remotely, to keep trainees on their career pathway. There are also plans in the works to reoccupy the […]

Seattle Radio Station KEXP Posts Virtual Shows

With the absence of live performances on the music landscape, bands are taking to the internet to help music fans fill their gig going void. That being said, Seattle radio station KEXP is compiling an ongoing events calendar of virtual performances from artists all over the globe. From the KEXP website: With music festivals being […]