Supreme x North Face Collaboration Crowds the Bowery Amidst COVID-19 Fears

Posted on: March 16th, 2020 at 5:04 am by

Photo: Sue

Around the city, panic is setting in over the COVID-19 outbreak. Restaurants are bleeding customers, and groceries are becoming scant. But that doesn’t stop the gear-heads queuing outside Supreme on the Bowery for the product launch of a collaboration with North Face.

This was the sight outside the Germania Bank Building Thursday afternoon. A line of nearly one hundred youngsters that snaked down Spring Street around the corner and onto Elizabeth. Gotta get those latest fashions!

Photo: Sue

One reader who sent these photos worried about this mass congregation of people in a time when many are practicing “social distancing” to avoid the spread of the virus. The neighbor accuses the landlord (Aby Rosen’s RFR Realty) of not doing enough to reduce the numbers who line up. 

For months, neighborhood residents and small businesses have accepted the disruption of the long lines that go down Spring Street, curl around Elizabeth and the clusters who hang outside 2-4 Spring Street, across the street. But in the era of COVID-19 this is a health hazard to the community.  [Last Thursday], the line immediately outside the building had at least 80 people lined up tightly – that is not social-distancing. These customers may be ignorant about or simply not care about their own health but their presence makes it a danger for ordinary pedestrians and neighbors to walk down the block. Supreme’s landlord needs to tell Supreme that they have to reduce the numbers who line up – they can tell their fans on social media to order online or to go to other outlets. Or do whatever they need to ensure the safety of our community. 

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Supreme®/The North Face®. 03/12/2020

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