Anti-Coronavirus Merch to Raise Money for First Responders

Posted on: April 13th, 2020 at 5:14 am by

Riffing on a popular New York tourist slogan, a local photographer designed an anti-coronavirus logo and related merch line with proceeds benefiting front-line health care workers.

Artist Adrian Wilson created the design – which substitutes the heart for a face mask – and teamed up with Subway Creatures to slap on totes, tees, and hoodies. All proceeds from sales will be donated to the city’s recently announced #OneLoveNYC, described as a “COVID-19 relief campaign to raise money for critically needed personal protective equipment for the health care workers in New York City hospitals.”

“To cover all budgets in these tough times, we have limited edition artist proofs for $299, right down to sets of $2 postcards,” Wilson noted.

The design borrows heavily from the classic “I Love New York” campaign designed by Milton Glaser (in the back of a taxicab), and used to promote tourism to the state since 1977.

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