CitizenM Lights up 20-Story Tribute for ‘Black Lives Matter’ on the Bowery
The CitizenM Hotel on the Bowery is again using its window matrix to disseminate a message. This time, it’s for Black Lives Matter.
The stunt, which lights windows to spell “BLM,” started on Monday.
The 20-story modular hotel last made headlines in April with a similar action to praise first-responders on the front to fight coronavirus.
These abbreviations, hashtags, and murals are sprouting in all corners of the city, weeks after the controversial killing of George Floyd while in Minneapolis police custody.