Katz’s Deli Launches its Own Delivery Service
Katz’s Deli this week launched its own local delivery service, bypassing third-party sites.
Customers can now go directly to the Katz’s website and place orders for delivery.
They are kicking off the new functionality with free delivery for the first 132 customers, a nod to its time on the Lower East Side (code: SINCE1888). Delivery area for the promotion is south of 42nd Street; but, in general, it’s throughout the Five Boroughs with a sliding scale fee based on distance.
Katz’s Deli had, in the past, fulfilled and delivered directly to customers, and also tested services like Seamless to help benefit customers. But the COVID-19 lockdown shone a new light on their practices, as businesses relied on delivery to stay afloat.
And that arrangement was no longer attractive.
“A couple years ago we started working with many of the 3rd party sites thinking it would be a good service to offer our customers,” Katz’s owner Jake Dell said in an email. “But we quickly realized what is now becoming more apparent to the public at large, which is that these companies charge exorbitant fees that border on predatory. Now with the pandemic, it seems more important than ever to provide the same service offered by these companies at a lower price to our everyday customers.”
The delivery service is the second big change for the deli in the last several weeks. Right behind the implementation of sidewalk dining on Ludlow Street.