‘Modern Pinball’ Arcade on Third Avenue Calls it Quits
Modern Pinball, the popular Gramercy arcade and showroom, is to close permanently at the end of the month and sell all of its machines. Founder and co-owner Steve Zahler delivered the sad tidings on the store’s Facebook page last night.
Closure of the store after seven years is owed to both the economic fallout from the COVID-19 lockdown and the challenges of sitting beside an active development.
I’m so sorry to announce that Modern Pinball NYC will be closing permanently and selling its games by the end of this month (July). I want to thank everyone so much for being a part of our journey: friend and co-founder Steve Epstein (very recently passed, may he rest in peace), our customers, past and present staff, and our business partners.
Our mission was to bring pinball back in a big way to New York City and beyond. I hope we accomplished that goal.
Unfortunately, Covid in the big expensive city was much more than our niche place could handle. We’ve been closed since March, and add to that the financial impact of a high-rise building next door still under construction for almost two years with its scaffolding, continuous street closures, and re-routing of vehicles and pedestrian traffic. It was a business killer for the entire street. Fortunately we lasted this long while at least 75% of the retail businesses around us either closed or changed hands since we opened in 2013. The power of pinball!