Mission Chinese to Shutter East Broadway Restaurant Due to Coronavirus Challenges
Mission Chinese Food, the popular Nuevo-Chinese restaurant, is to close its flagship Lower East Side location at the end of the month.
In a lengthy missive posted to Instagram, chef-owner Danny Bowien explained the challenge of operating during pandemic times and the ultimate decision to close.
“We faced the difficult decision as a business to battle through adversity in hopes of outside support we know may not come, or to create a business model that forges a new path for survival on our terms,” he said. “We at Mission are choosing the new path.”
As one of the more high-profile closures related to coronavirus fallout, Mission Chinese no longer has a foothold in Manhattan. The Brooklyn location is now the proverbial sole survivor, but the focus will shift from dining to takeout and “pre-packaged meals.”
Mission Chinese Food originally entered the Lower East Side scene eight years ago on Orchard Street in Hell Square, but barely lasted a year due to alleged rat infestation and building code issues. (The stint resulted in a lawsuit.) After a brief detour with Mission Cantina across the street, the brand moved down to 171 East Broadway in December 2014.
Last day on East Broadway is September 30.
View this post on Instagram
During this pandemic, restaurants have experienced challenges unlike any other industry. We have had to fight to save our businesses and jobs while making the case for our very existence. We all desperately want restaurants to open—to really open—but we cannot insist on this out of obligation, without regard to the health of our customers and our employees. The past few months have made it clear that we need to change what we do – as a business, as a citizen, as a nation. We faced the difficult decision as a business to battle through adversity in hopes of outside support we know may not come, or to create a business model that forges a new path for survival on our terms. We at Mission are choosing the new path. As part of this difficult decision, we will be closing Mission’s East Broadway location at the end of September. Our Brooklyn outpost will continue to operate and the same food you love will be offered by Mission, as our focus shifts to take out, pre-packaged meals and new models of distribution. We want to thank all of our employees, past and present, for the hard work and dedication they have put into creating the unforgettable experience that is Mission. Our current team has done an admiral job of operating during these unprecedented times. Mission Manhattan was envisioned as a place for celebratory meals and grand occasions. Though social gatherings of this magnitude can’t happen in our dining room right now, we hope you join us for take out in the next couple of weeks as we celebrate the future evolution of Mission and the end of this physical location. Your continued support means the world to us. Thank you. Danny Bowien and the team at Mission