Ice & Vice ‘Unable to Overcome’ Pandemic Challenges, Closing November 1

Posted on: October 14th, 2020 at 5:15 am by

Ice & Vice is a goner, another in a long line of local small businesses succumbing to the challenges related to the coronavirus pandemic.

The seven-year-old dessert endeavor announced the news last week on Instagram, noting that the final day in business for its three locations is November 1.

“As hard as we’ve tried, we were not able to overcome the economic reality of this pandemic,” the farewell post reads. “We too were challenged with the public safety, financial strain, and emotional impact of this virus.”

Ice & Vice began life as a street vendor in 2013. Popularity on that circuit ultimately led to a brick-and-mortar flagship at 221 East Broadway two years later.

View this post on Instagram

🚨URGENT ANNOUNCEMENT🚨 Dear Ice & Vice Family, It is with great sadness that we announce Ice & Vice will be closing its doors November 1st, permanently. Our shops – LES, LIC, TimeOut Market – will be open until the end of that day for our final hurrah. We want to thank our loyal fans, customers, partners, and community for the past 7 amazing years. We are blessed to have been given the opportunity to share our vision for ice cream with the world. From selling ice cream on a street corner in Williamsburg, to winning the Vendy Awards, to opening our flagship shop on the Lower East Side, our journey has been nothing short of the American Dream for a couple of ice cream weirdos. As hard as we’ve tried, we were not able to overcome the economic reality of this pandemic. As our great city of NYC has been crippled by COVID-19, we too were challenged with the public safety, financial strain, and emotional impact of this virus. In the end, we were unable to meet this challenge. But there is no such thing as goodbye… Let’s just say, this is ta ta for now. Come roll through our shops before Nov. 1st and celebrate with us our journey. Love, I&V

A post shared by Ice & Vice (@iceandvice) on

Recent Stories

Electeds Behind ‘Save Our Storefronts Act’ Tour LES Small Businesses

Since last spring, the coronavirus pandemic has laid waste to countless small businesses around the city, with many more barely treading water. Assemblymember Harvey Epstein and State Senator Brad Holyman are looking to change that. The two elected officials visited Lower East Side stores Wednesday in an effort to promote the Save Our Storefronts Act. […]

The Meatball Shop Sues Jersey Shore’s Snooki and Deena over Merch

Jersey Shore alums Nicole “Snooki” Polizzi and Deena Cortese are in hot sauce this week for a line of “Meatball”-related merch. The Meatball Shop filed a lawsuit against the duo, alleging trademark infringement, according to TMZ. The legal papers also claim that Polizzi and Cortese lifted the restaurant’s merchandise for use on their “Team Meatball” […]

Dr Smood Shutters LES Outpost After 3 Years

Three years later, the Dr Smood organic cafe on the Lower East Side is flatlined. Readers relayed that the neon signs hanging inside 181 East Houston Street were deposed yesterday, along with the writing on the windows. The light housings now sit discarded. When reached for comment, a spokesperson stated only that, “sadly [the cafe] […]

Stanton Street 99-Cent Pizzeria Robbed Before Thanksgiving

Another commercial robbery in Hell Square. Last week, just before Thanksgiving, the 99-cent pizzeria at 105 Stanton Street fell victim. Police say that two men busted through the front door and stole money from the cash register ($1,400) as well as an electronic bicycle (valued at $2,400). Both individuals were seen fleeing eastbound on Stanton Street […]

Running for Chinatown Amidst a Pandemic (Again)

For the second time since spring, one Chinatown native is literally stepping up to help the community. Leland Yu, the 28-year-old member of the Chinese Freemasons Athletic Club, returns to the pavement this Saturday for his 12-hour “Run for Chinatown.” The last time around, he clocked an astonishing 61.2 miles, and raised over $18,000. Yu […]