This New Madison Street Microbrewery is ‘That Witch Ales You’

Photo: Asia Monay
That Witch Ales You is a new microbrewery that just debuted in Chinatown.
Already more than six years in the making, the pun-heavy establishment finally opened its doors at 116 Madison Street last month. Instead of barber chairs and hair curlers, it’s now vats of suds.
Roughly the size of a cramped studio apartment, That Witch Ales You features a brewery up front, a small tasting room in the rear, and a back patio. Beers include selections like a Ginger IPA, a Kolsch with Jackfruit, a Coconut Porter, and a Red Ale with Lychee Food items such as fish cake skewers, popcorn chicken, fried dumplings, pickles, and french fries are also on the menu.
Bronx resident Paolo Rico Sarthou Tagatac is the proprietor of this new microbrewery-restaurant, located catty corner to Mr. Fong’s. Plans for this concept were initially conceived way back in early 2014, yet took this long to materialize.