Landlord Jumps in for Liquor License After Pizza Beach Closure [Updated]
Pizza Beach is cooked, for sure.
The five-year-old eatery dismantled its sidewalk structure and packed up the dining room earlier this month. Not to return.
And there is already a replacement, according to application materials submitted to Community Board 3. The landlord, Sherr Equities (Orchard Flavor Partners) plans to open a nightlife establishment here.
Update: the application was revised to include Joseph Betesh as applicant. Betesh of 85 Bowery infamy.
Yep, it appears more landlords are getting into the bar business.
This seems to be part of a growing trend for survival. It goes like this. Recognizing the value of a liquor license, and the key fee, landlords east to preserve the privilege during these pandemic times, while spaces remain largely dormant. The apparent strategy is obtaining a license for a new business to ensure the commercial unit remains active. Then, perhaps, transition to a new operator once everything returns to normal.