Landlord Jumps in for Liquor License After Pizza Beach Closure [Updated]

Posted on: January 7th, 2021 at 5:07 am by

Pizza Beach is cooked, for sure.

The five-year-old eatery dismantled its sidewalk structure and packed up the dining room earlier this month. Not to return.

And there is already a replacement, according to application materials submitted to Community Board 3. The landlord, Sherr Equities (Orchard Flavor Partners) plans to open a nightlife establishment here.

Update: the application was revised to include Joseph Betesh as applicant. Betesh of 85 Bowery infamy.

Yep, it appears more landlords are getting into the bar business.

This seems to be part of a growing trend for survival. It goes like this. Recognizing the value of a liquor license, and the key fee, landlords east to preserve the privilege during these pandemic times, while spaces remain largely dormant. The apparent strategy is obtaining a license for a new business to ensure the commercial unit remains active. Then, perhaps, transition to a new operator once everything returns to normal.

Recent Stories

Eighteen Groups Sign Open Letter Demanding Transparency over CB3 Removal of Committee Chairs

Eighteen community groups within Community Board 3 on the Lower East Side this week co-signed an open letter to city and state officials urging inquiry into the removal of Alexandra Militano and Carolyn Ratcliffe as chairs of the SLA and Arts & Culture subcommittees, respectively. The shakeup, apparently inspired by a stated “new direction” for […]

East Broadway Subway Tiles Free of Disgusting Deposits

Down in the bowels of the East Broadway subway station, those hideous wall monsters are now a thing of the past. For years, the tunnel tiling devolved into a complete mess. Conditions were ripe for the formation of brown, slug-like deposits that grew ever larger by the week. Until this month, coincidentally the 85th anniversary […]

Chinatown Welcomes New Easy Access COVID-19 Testing Sites

Finally a step in the right direction. Pop-up COVID-19 test sites opened in Chinatown yesterday, providing much-needed alternatives to locals seeking a swab. The sites – one at 62 Mott Street, and the other at Confucius Plaza – offer walk-in swab tests and antibodies tests. Center Laboratories is handling testing and results, which are emailed or texted […]

New Year, Wrong Stamp for USPS Commemorative Postage [OP-ED]

With the Lunar New Year fast approaching, the U.S. Postal Service released its annual commemorative stamp to honor the holiday. Yet, the new postage seriously misses the mark, is wrong on many levels. The Lunar New Year – observed this year on February 12 – is celebrated by several Asian cultures, but it’s difficult to […]

Covid Killed ‘Wall of Sound’ Producer Phil Spector; Revisiting The Ronettes Outside Parisi Bakery

Phil Spector, the legendary “Wall of Sound” producer, music impresario, and convicted murderer, died on Saturday of purported complications from Covid-19 at the Health Care Facility in Stockton (California), after being transferred from prison. He was 81. Incarcerated for murdering Lana Clarkson in 2003, Spector would spend his final years behind bars. Which makes paying […]