MOSCOT Sees its Orchard Street HQ Targeted by Taggers
This sight isn’t easy on their eyes.
MOSCOT, the fifth-generation eyewear company founded on the Lower East Side, has been hidden behind a sheath of graffiti for months. Nearly every available exterior surface of its Orchard Street flagship is adorned in spray-painted tags. Walls, panels, window grates, all of it.
108 Orchard Street is the worldwide headquarters of MOSCOT, its home of six years. The company moved here from across Delancey after Helm Equities purchased the original building – their location since 1936 – back in 2012 for $4.8 million.
One thing is for sure. Walking the neighborhood during pandemic times is more an exercise in the graffiti takeover, and less of one in so-called Instagram street art.
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