Cactus Store Resumes Summertime Residency on Essex Street
The Cactus Store returned to the Lower East Side this weekend for its fourth seasonal outing, and first since coronavirus ruined everything.
As before, the succulents sellers plant annual roots in the lot at 5 Essex Street. Infrastructure from prior years remains in place. Saturday was opening day.
The Cactus Store is a product of Echo Park, in Southern California, founded in 2014 by Carlos Morera, Jeff Kaplon, and Max Martin. Their namesake products are often uprooted from the wild (i.e. backyards).
The former tenement that stood at 5 Essex Street came down a decade ago already, just a few years before DLJ Partners, which also owns the Jarmulowsky Bank, purchased the property and its neighbor for $3.5 million. It remained a barren wasteland until the landlord imported the Cactus Store in the summer of 2017 for an inaugural run.