‘Belse’ Plant-Based Brewery Takes Dormant Paulaner Brewery on the Bowery

Posted on: October 4th, 2021 at 5:00 am by

Fallow for four years, the former Paulaner Brauhaus (and onetime home of Sammy’s Bowery Follies) may finally reactivate. Born again as a vegan restaurant brewery.

Indeed, liquor license paperwork filed with Community Board 3 indicates that Dallas-based Belse is on board to take over 265-267 Bowery. The relative newcomer – which opened last February, will go even bigger with the Lower East Side location. It’ll serve not only “high-concept vegan,” as noted in a somewhat ambiguous job listing, but will also utilize the brewery component that remains a legacy at this address.

While based in the Lone Star State, the big-box vegan establishment actually has ties to Los Angeles, as its owners and operators are also behind the wildly successful Little Pine. (Its core founder, Moby, departed the restaurant in 2020.)

Its principals will go before Community Board 3 this month for advisory recommendation on a full liquor license.

The franchised Paulaner brewery – the first and only stateside location for the company at the time – spent four years on the Bowery before going belly up in February 2018.

Two years ago, the estimated rent on the spot was in the neighborhood of $50,000 per month. One can only imagine what it is now.

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