120 Orchard Street

Adidas Launches Limited Edition Max Fish Sneakers Celebrating 30 Years of the Bar

Posted July 9, 2019 at 5:00 am

When Max Fish first opened on Ludlow Street in 1989, it quickly became a favored hangout of downtown skateboarders. Now, years removed from its original location, the rebooted dive bar has teamed up with adidas to create a “super limited run” of skater kicks. Dubbed “Max Fish Campus ADV,” the collaborative shoe comes with a […]

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First Impressions of the Second Coming of Max Fish on Orchard Street

Posted August 4, 2014 at 6:07 am

This past weekend was the inauguration of the Max Fish reboot at 120 Orchard Street. Friday night was the obligatory soft-open, followed by an official launch the next day. As it stands, only the ground floor is ready for revelers; the basement space is forthcoming. We stopped by for a drink and a photo. The […]

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The Max Fish Cigarette Makes a Comeback, But Not in the Way You Think

Posted July 29, 2014 at 5:32 am

The iconic Max Fish marquee cigarette is most certainly making a comeback, as previously reported. But probably not in the way you think. In the Orchard Street reboot, the illuminated ornament now resides on the wall beside the entrance. With some glittery accompaniment. Placing the twenty-five-year-old piece indoors makes sense, though. Max Fish owner Ulli Rimkus […]

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Max Fish Brands 120 Orchard Street; Opening Day Is August 2

Posted July 14, 2014 at 6:00 am

Take a look – fresh Max Fish branding is now visible on the storefront marquee of 120 Orchard Street. Blue lettering to complement the new patterned piece by Gregg Woolard. But no illuminated cigarette … at least not yet. Give it another month, though, and the Max Fish reboot will be ready to entertain. Owner Ulli […]

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Max Fish Adds New Artwork to Its Reboot Location at 120 Orchard Street

Posted June 25, 2014 at 6:06 am

  Max Fish just added its first touch of flare to the new reboot location at 120 Orchard Street. Staying the course as an artsy alternative, the nightlife institution tapped Klughaus Gallery to paint the door frame with pink and blue polka dot patterning. The artist behind the effort is Gregg Woolard. Yesterday afternoon was the […]

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Gallery Bar on Orchard Street to Close Saturday Night; Max Fish 2.0 Coming Soon

Last modified May 12, 2014 at 8:27 am

Saturday night will be the finale for Gallery Bar. The oft-problematic art-bar at 120 Orchard Street is currently set to close on May 17 with a “cocktails and art” party. In recent weeks, the bar seemed only to open on the weekends. But it’s all a moot point. As we’ve been reporting, the historic Max Fish […]

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CB3 Committee Approves Max Fish and El Sombrero 2.0

Last modified April 20, 2014 at 6:26 pm

It was a packed house of applicants at last night’s SLA subcommittee meeting for Community Board 3. The deluge outside didn’t stop anything. Much of the clamor was over the record eight new liquor license applications in the Hell Square area alone. It was a marathon that saw two Lower East Side longtimers receive the […]

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Op-Ed: It’s Time to Leave Max Fish in the Past

Last modified February 9, 2015 at 10:16 am

Max Fish is dead. The blogs, the press, the Lower East Side death watchers stamped the time of death at 4:00 a.m. Sunday, July 30th, 2013. The night of its final demise, Max Fish was filled to the rafters with revelers who came to pay their last respects. And across the city­­, and even in parts […]

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More Details Emerge on the Max Fish Reboot at 120 Orchard Street

Posted April 1, 2014 at 6:05 am

Perhaps knowing that the deck might stack against them at this point, team Max Fish is absolute business with regard to its proposed reboot at 120 Orchard Street. It has to be. Hell Square is a proverbial liquor license minefield to navigate. The application packet submitted to Community Board 3 painstakingly details the plans and […]

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The Max Fish Marquee Cigarette Might Return to Orchard Street Location

Posted March 31, 2014 at 6:09 am

The idea of a new Max Fish two blocks from the original location is certainly intriguing. It’s also an absolute challenge, much akin to getting the band back together to record a reunion album. How to capture that same magic, etc. But it is happening nonetheless. Owner Ulli Rimkus, who first opened the Fish at […]

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