120 Orchard Street

‘The Orchard Room’ is the Max Fish Replacement on Orchard Street

Posted February 24, 2021 at 5:00 am

The Max Fish replacement on Orchard Street has an identity and pseudo opening date. The Orchard Room. According to its Instagram account, this weekend is launch. Behind the establishment are a collection of investors including the landlord and elements of the 29Monroe nightlife hospitality company. It promises “groovy vibes” and probable headaches for neighbors. Opposition […]

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Max Fish Finally Confirms Closure, Announces Hunt for New Space

Posted November 30, 2020 at 5:16 am

The six-year-old Max Fish reboot at 120 Orchard Street is not reopening. The bar closed at the outset of the pandemic and did not return. Back in September, we broke the news that Max Fish co-owner (and founder), Ulli Rimkus, is trying to sell the assets (Ulli Bar Corp) to a different corporate entity. Paperwork […]

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It Appears Max Fish is Selling Rebooted Orchard Street Bar

Posted September 28, 2020 at 5:00 am

For the second time in years, obituaries are to be written for a Lower East Side classic. Max Fish, which defied the odds to reopen in a new location, might close down all over again. The first evidence of what’s to transpire here on Orchard Street is an application for a new liquor license at […]

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Adidas Launches Limited Edition Max Fish Sneakers Celebrating 30 Years of the Bar

Posted July 9, 2019 at 5:00 am

When Max Fish first opened on Ludlow Street in 1989, it quickly became a favored hangout of downtown skateboarders. Now, years removed from its original location, the rebooted dive bar has teamed up with adidas to create a “super limited run” of skater kicks. Dubbed “Max Fish Campus ADV,” the collaborative shoe comes with a […]

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First Impressions of the Second Coming of Max Fish on Orchard Street

Posted August 4, 2014 at 6:07 am

This past weekend was the inauguration of the Max Fish reboot at 120 Orchard Street. Friday night was the obligatory soft-open, followed by an official launch the next day. As it stands, only the ground floor is ready for revelers; the basement space is forthcoming. We stopped by for a drink and a photo. The […]

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The Max Fish Cigarette Makes a Comeback, But Not in the Way You Think

Posted July 29, 2014 at 5:32 am

The iconic Max Fish marquee cigarette is most certainly making a comeback, as previously reported. But probably not in the way you think. In the Orchard Street reboot, the illuminated ornament now resides on the wall beside the entrance. With some glittery accompaniment. Placing the twenty-five-year-old piece indoors makes sense, though. Max Fish owner Ulli Rimkus […]

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Max Fish Brands 120 Orchard Street; Opening Day Is August 2

Posted July 14, 2014 at 6:00 am

Take a look – fresh Max Fish branding is now visible on the storefront marquee of 120 Orchard Street. Blue lettering to complement the new patterned piece by Gregg Woolard. But no illuminated cigarette … at least not yet. Give it another month, though, and the Max Fish reboot will be ready to entertain. Owner Ulli […]

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Max Fish Adds New Artwork to Its Reboot Location at 120 Orchard Street

Posted June 25, 2014 at 6:06 am

  Max Fish just added its first touch of flare to the new reboot location at 120 Orchard Street. Staying the course as an artsy alternative, the nightlife institution tapped Klughaus Gallery to paint the door frame with pink and blue polka dot patterning. The artist behind the effort is Gregg Woolard. Yesterday afternoon was the […]

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Gallery Bar on Orchard Street to Close Saturday Night; Max Fish 2.0 Coming Soon

Last modified May 12, 2014 at 8:27 am

Saturday night will be the finale for Gallery Bar. The oft-problematic art-bar at 120 Orchard Street is currently set to close on May 17 with a “cocktails and art” party. In recent weeks, the bar seemed only to open on the weekends. But it’s all a moot point. As we’ve been reporting, the historic Max Fish […]

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CB3 Committee Approves Max Fish and El Sombrero 2.0

Last modified April 20, 2014 at 6:26 pm

It was a packed house of applicants at last night’s SLA subcommittee meeting for Community Board 3. The deluge outside didn’t stop anything. Much of the clamor was over the record eight new liquor license applications in the Hell Square area alone. It was a marathon that saw two Lower East Side longtimers receive the […]

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