171 Ludlow Street

Hotel Indigo LES Hits the Market for $176M

Posted June 8, 2017 at 5:05 am

This is big. It took a decade to build, and now the Hotel Indigo (aka Orchard Hell Building) is on the open market. Barely two years after the property debuted, Brack Capital and partner InterContinental Hotels Group, both of which purchased the stalled development site in May 2011, are looking to cash out big time with […]

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Indigo vs Purple: Controversy Between Adam Purple and Gerber Group’s ‘Mr. Purple’ Deepens

Posted December 9, 2015 at 9:28 am

How do you try to course-correct a distorted history of the neighborhood? Many people on the Lower East Side are trying to do just that. The recent opening of the Hotel Indigo bar on Ludlow Street, Mr. Purple, created quite the controversy last month thanks to its choice of inspiration. To recap, the new fifteenth-floor hangout […]

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Under Fire, Gerber Group Responds to Criticism over ‘Mr. Purple’ in the Hotel Indigo [UPDATED]

Last modified December 3, 2015 at 1:34 pm

​Under fire for naming its trendy rooftop hang after the late Adam Purple (aka David Wilkie), Gerber Group is certainly on a defensive footing at the Hotel Indigo. And it only just opened. Pretty much everyone in the community is calling them out on Mr. Purple. So much so, that it requires an official response […]

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Hotel Indigo Unveils Signage in Hell Square, Opening Delayed to December

Posted November 5, 2015 at 5:10 am

Ten years into construction and the Orchard Hell Building finally boasts its true identity to the public. Signage for the long-in-the-making Hotel Indigo arrived a few weeks ago on both sides of the 23-story structure. Of both the paint and illuminated variety. Don’t be fooled, though. Official opening is still about a month out. Corporate confirmed to us […]

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Hotel Indigo Delays Hell Square Hotel to November 1; Scaffolding Completely Removed

Posted July 28, 2015 at 9:22 am

Milestones galore for the Orchard Hell Building, a development ten years in the making. A public parking garage debuted last week on its backside; and this week, all scaffolding and plywood removed from the project site for the first time since at least 2006. However, Hotel Indigo delayed its grand opening yet again. This time, […]

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Public Parking Garage Opens in the Orchard Hell Building Today

Posted July 23, 2015 at 5:10 am

Ten years of construction and headaches are beginning to culminate at the Orchard Hell Bullding. Now an Indigo Hotel, the 23-story eyesore is adding more parking options to the Hell Square streetscape. Its 24-hour public parking garage (aka “Hell Lot”) opens today, and is the first part of the project to officially open. That feat […]

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