177 East Houston

Preserve 24 Space on East Houston Might Take ‘One for the Frog’

Posted November 26, 2014 at 6:10 am

Remnants of Preserve 24 still grace the premises of 177 East Houston nearly six months after its epic failure. The ambitious, albeit cockamamie concept – bringing to life a fictional explorer’s club story and its mission to retrieve glacial ice – had immediate trouble attracting the masses to fill the expansive two floors. No surprise […]

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Serge Hoyda Successful in Evicting Preserve 24; Per Se Vet Dropped from Lawsuit

Posted September 19, 2014 at 5:49 am

Last Friday, epic failure Preserve 24 (aka Aegis Holding Houston LLC) was officially evicted from 177 East Houston by court order. It has been closed and dormant since late June, and will not reopen under new management as one sign proclaims. The papers served by landlord Serge Hoyda are now taped to the front door. […]

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Serge Hoyda Files Suit to Evict Preserve 24, Alleges ‘Per Se’ Vet Purchased the Assets

Last modified August 26, 2014 at 9:15 am

When it comes to nightlife failures on the Lower East Side, Preserve 24 easily ranks as one of the most epic in recent memory. The over-the-top bar-restaurant bit off way more than it could chew, and died on the vine two months ago. It mysteriously closed at the end of June for “remodeling with new […]

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Army & Navy Bags Adds New Canopy on East Houston Store

Posted July 21, 2014 at 6:03 am

Eleven months ago, the Lower East Side nearly lost one of its treasures. Army & Navy Bags at East Houston almost met its doom last August after the landlord nearly tripled the rent. Luckily, cooler heads prevailed, and the forty-year-old business was able to negotiate a relatively favorable price of “just under double” the previous amount. […]

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Preserve 24 Closes for ‘Remodeling’ with New Ownership on the Way

Posted June 30, 2014 at 5:25 am

Preserve 24 certainly went over like a lead balloon. That much is true; this ain’t no Led Zeppelin. A reader informs us that Preserve 24 closed Friday afternoon with a sign explaining “renovations” afoot. Then the announcement was swapped a day later to indicate that both “remodel” and new ownership are underway. No matter how […]

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Report: Rent Increase Forcing Out Army Navy Store on East Houston

Last modified August 28, 2013 at 9:33 am

It’s a hidden gem in plain sight, but not for much longer.

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Lady of Grand’s Pick of the Week: Preserve Pancakes

Last modified August 24, 2013 at 9:43 pm

In a beautiful upcycled cafe, bar, restaurant, art immersion located on the corners of Houston and Allen, Preserve 24 is a nice respite to brunch and enjoy these seasonal strawberry rhubarb pancakes by Chef John Parlatore. Browned and fluffy, these may just be your alternative to Clinton Street Baking Company. –Lady of Grand runs Lower […]

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Preserve24 Opens Wednesday at 177 East Houston [PHOTOS]

Posted May 14, 2013 at 6:40 am

The exterior ice block and neon “Ice” hanging outside both entrances of Preserve24 now make sense.

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Preserve 24 Brings the ‘ICE’ to East Houston

Posted May 1, 2013 at 6:10 am

More pieces of the puzzle are locking in place for Preserve 24 here on the Lower East Side. The multilevel drinking establishment first stripped away its plywood dressing a couple months ago to reveal a seemingly uneven, old-school looking facade.

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Preserve 24 Finally Peels Away Plywood on East Houston

Posted February 25, 2013 at 6:09 am

The plywood peel occurred last Friday, trading a tattered mural shed for the normal old-timey tenement vibe.

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