303 Lafayette Street

Here’s Beastie Boy Mike D Shopping at REI SoHo [PHOTOS]

Posted December 5, 2013 at 11:17 am

A Boogie tipster spotted Beastie Boy Mike D shopping in the SoHo REI last week. Apparently he had been looking for a winter hat of some sort, and no one in the store seemed to recognize him. The above photo captured the hip-hop luminary in mid-purchase at the cash register. What Beastie Boys lyric best […]

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Time-Lapse of REI SoHo Under Construction [Video]

Posted December 1, 2011 at 10:18 am

Everyone loves time-lapse videos. Check out the REI SoHo snippet after the jump!

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REI SoHo in Soft Open Mode; Launches Friday

Posted November 28, 2011 at 6:41 am

REI in SoHo is a corporate game-changer for urban outdoors enthusiasts. Have a look inside, after the jump!

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Sneak Peek: REI SoHo at 303 Lafayette Street

Posted November 16, 2011 at 6:43 am

REI SoHo completely and totally re-imagined the former first floor catering hall and its two cellars. Lucky for us, company brass opened the doors early for a sneak peek and tour. Details inside!

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REI Slated for November Opening at Puck Building [Update]

Last modified November 15, 2011 at 10:12 pm

It was almost a year ago that REI revealed its intentions for the Puck Building, and EMS collectively shit its pants.

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REI Signage Teasing Pedestrians Outside Puck Building

Last modified November 15, 2011 at 10:14 pm

Before long, the Puck Building at 295 Lafayette will full-on embrace its adventurous side.

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Update on REI Progress at Puck Building

Last modified November 15, 2011 at 10:15 pm

Five months ago, blockbuster news dropped that REI was planning to open its first city location inside the landmarked Puck Building. Now there’s progress.

REI to Open in Puck Building Next Fall

Last modified November 15, 2011 at 10:16 pm

Yesterday morning, The Real Deal brought blockbuster news that REI will be opening a tremendous outpost in the landmarked Puck Building at the southeast corner of East Houston and Lafayette.  The sporting goods store recently inked the deal with Kushner Companies, which owns the property, and plans to open in fall 2011.

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