400 Grand Street

Star-Crossed Love in the Dairy Aisle of Trader Joe’s at Essex Crossing

Posted November 21, 2018 at 5:08 am

It has finally happened – a Craigslist Missed Connection reared itself in the heart of the new Trader Joe’s at Essex Crossing! Nothing screams romance quite like dairy aisle empathy on Grand Street. You’re the cute guy who checked the stock room to see if there was more Half & Half. There were none, and […]

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This Guy was the First Customer at Trader Joe’s on the Lower East Side

Posted October 22, 2018 at 5:09 am

People queue for anything. Here on the Lower East Side, it was for the Friday morning debut of Trader Joe’s on Grand Street. After years of hype, anticipation, and plenty of delays, the specialty grocer is finally a reality. It occupies 30,000 square-feet in the basement of The Rollins building at Essex Crossing (aka Site […]

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Trader Joe’s Debuts on the Lower East Side Tomorrow Morning

Posted October 18, 2018 at 5:02 am

Get ready to queue, Lower East Side. Trader Joe’s is coming. The newest grocery location opens tomorrow morning after two years in the making. The new Essex Crossing outpost – situated in the basement of 400 Grand Street – is lucky number seven for the ubiquitous grocery store in Manhattan. It’s being lauded as the […]

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Date Set for Trader Joe’s Debut on the Lower East Side

Posted October 5, 2018 at 5:03 am

After a lengthy dramatic bout of “will they won’t they,” the Lower East Side’s first Trader Joe’s will decidedly open for business in two weeks’ time. The new Essex Crossing outpost – located in the basement of 400 Grand Street – is lucky number seven for the ubiquitous branded grocery store in Manhattan. It’s being […]

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New Target at Essex Crossing is Plagued by Thefts

Posted September 18, 2018 at 5:04 am

For shoplifters, the bullseye on the facade of 400 Grand Street is an invitation. Indeed, the small-format iteration of Target at Essex Crossing has become just that in the short month since it opened. According to police sources at the 7th Precinct, there have been 42 reported thefts inside the second-floor retailer since the August […]

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New Signage for Trader Joe’s at Essex Crossing, Opening Next Month

Posted September 10, 2018 at 5:03 am

While Target’s much-ballyhooed opening date on Grand Street already came to pass, its big-box neighbor is still on the horizon. Timetable to completion for the Trader Joe’s at Essex Crossing (i.e. The Rollins building on Site 5) reverted back to fall 2018. Wait longer. Back in March, the official word was that Trader Joe’s would debut […]

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Target Cuts Ribbon at Essex Crossing Ahead of Sunday Grand Opening

Last modified August 15, 2018 at 4:20 pm

Target is poised to open another small format location on the Lower East Side this week. To mark the occasion, corporate held a special ribbon-cutting event yesterday evening for store employees and community VIPs. New signage was installed just before the celebration, which also included the Target mascot. Take a look inside… Perhaps fanfare will be […]

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Can We Expect Target to Further Appropriate LES Culture with its Essex Crossing Opening?

Posted July 23, 2018 at 5:02 am

Target opened its small format Alphabet City store Saturday afternoon with a gaudy, insensitive display of consumerist authentrification. The new location at Extell’s luxury compound on 14th Street received vinyl skin to mimic the tenement feel it destroyed, red newspaper boxes that evoked the old Village Voice ones, fake fire hydrants, cookie-cutter “art,” and worst […]

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Target will Open its Small Format Store at Essex Crossing on August 19

Posted June 7, 2018 at 5:02 am

The date is finally set. We’ve known for months that Target’s new small-format store at Essex Crossing would open this summer. Now, it’s official. According to published reports, expect the big-box company to open its doors on August 19. In preparation for the grand opening, Target announced yesterday that there will be hiring events next […]

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Is Trader Joe’s Still Opening at Essex Crossing? [Updated]

Last modified February 16, 2018 at 4:20 pm

[Updated below] As widely reported, Trader Joe’s is coming to Grand Street at Essex Crossing sometime later this year. Or is it? Messaging about its fate has grown somewhat ambiguous since plans were first announced in October 2016. Rumors and speculation are now circulating that the popular supermarket reportedly backed out of the project altogether. […]

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