98 Rivington Street

Serafina Ludlow Reopens After Brief DOH Closure

Posted March 29, 2017 at 9:52 am

Demise isn’t yet in the cards for Serafina Ludlow, it seems. On Monday afternoon, just a few days after the Department of Health shuttered the four-month-old satellite location, the gates were hoisted and restaurant reopened. Business as usual. The city stopped by twice last week, and leveled a bevy of violations against Serafina, resulting in […]

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Health Department Shutters Serafina Ludlow 4 Months into Operations [UPDATED]

Last modified March 27, 2017 at 8:39 am

Several local brunch seekers pointed out that the four-month-old Serafina satellite at Ludlow and Rivington Streets was closed for business this weekend. Mysteriously, and without any notice or letter to patrons. Since the main line to the restaurant rang forever, we phoned other Serafina locations for more detail. Apparently there are some ambiguous “issues” to resolve, […]

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Serafina Rolls out the Red Carpet for its Rivington Street Opening

Posted November 29, 2016 at 5:10 am

It doesn’t get much tackier than this. Last night, Serafina literally rolled out the red carpet and photo backdrop for the opening of its Lower East Side location at 98 Rivington Street. Drum-and-bass music kept the crowd of insiders (not of the neighborhood) at bay. Also, note the “cocktails and pizza” neon lettering which seems […]

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Looking Inside Serafina’s New Ludlow Street Outpost; Opening Delayed Two Weeks [Updated]

Last modified November 14, 2016 at 7:24 am

Serafina opens at 98 Rivington Street on November 28, delayed two weeks from its initial target of Wednesday.  It’s a watershed moment that sees another restaurant chain invade the Hell Square environs. After eight months of shuttered gates and anticipation, the doors have been open the last few weeks, showing off the goods, so to […]

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Serafina will Open its Ludlow Street Restaurant on November 16

Posted October 25, 2016 at 5:00 am

There it is. It’s official. Yellow teaser banners at 98 Rivington Street promise that Serafina will open on November 16. Quite a surprise, actually. Build-out of this Lower East Side location has been ongoing for months – seemingly secretly – with painted gates closed. The advertising signs didn’t arrive until a few days ago (and […]

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Serafina is Indeed Opening a Lower East Side Locale

Last modified April 15, 2016 at 6:01 am

Serafina is indeed gunning for a Lower East Side presence. The former home of Galli Restaurant on Rivington Street, in fact. The gates of 98 Rivington were raised yesterday afternoon, revealing the dormant space. More importantly, a woman out front spent several hours collecting signatures of support for the new Serafina location. The petition on […]

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Hell Square Feels the Bern with New Bernie Sanders Street Art [PHOTOS]

Last modified April 14, 2016 at 7:10 am

While all eyes were trained on Washington Square Park yesterday for the Bernie Sanders rally, artist activists lent their own support here on the Lower East Side. The center of Hell Square now feels the Bern. The LES Dwellers block association joined forces with Clayton Patterson to organize the stunt, having invited a gaggle of […]

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Art

Is Serafina Angling to Open a Lower East Side Locale on Ludlow Street?

Posted March 25, 2016 at 5:00 am

Looks like another heavy-hitter is stepping up to the proverbial plate in Hell Square. In keeping with the tradition of Italian restaurants at 98 Rivington Street, it appears Serafina is the latest suitor for the commercial space. You read right. Serafina. The April docket of nightlife hopefuls is hot off the Community Board 3 presses. […]

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Was ‘Broad City’ a Hex on Galli Restaurant on Rivington Street?

Last modified March 22, 2016 at 12:57 pm

The premiere of the critically-acclaimed Broad City season 3 last month was rather timely, just as the shuttered Galli Restaurant emptied the house at 98 Rivington Street and placed the Misrahi Realty sign in the window. Why, you ask? The opening scene of this first episode takes place here (“Two Chainz”), having been filmed over the summer. After a series of […]

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Galli Restaurant on Rivington Street Just Closed Down for Good

Posted February 22, 2016 at 5:00 am

Extra, extra – Galli Restaurant on Rivington Street is now out of business. It was a sixteen-month run for the Italian eatery, the second outpost for the brand. Not a total shocker, though, given recent events. Mere days after the real estate listing for the corner restaurant went live, owner (and LES Partnership board chair) […]

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