ALIFE

Alife Shuts Down After 22 Years on the Lower East Side

Posted May 6, 2021 at 5:00 am

Alife, the seminal streetwear brand born on the Lower East Side, is closing its flagship store on Rivington Street and leaving the neighborhood. The shutter draws a curtain on more than two decades of retail in the neighborhood. Alife’s General Manager Treis Hill revealed the news on Instagram late-day yesterday, thanking everyone “that helped make […]

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