Artwashing

CitizenM Taps Street Artists to Highlight the ‘Citizens of the Bowery’ at 20-Story Tower

Last modified June 19, 2018 at 10:42 am

Tearing a page from the gentrification playbook, CitizenM, the Netherlands-based hotel brand, is now engaged in an “artwashing” project for its forthcoming Bowery property. Corporate recently launched an artist collaboration at their 20-story, modular Bowery property. (Artwashing is a verb coined to describe the phenomenon whereby street art is exploited as cred to soften areas for […]

Filed Under

Art

Streets