Authentrification

Can We Expect Target to Further Appropriate LES Culture with its Essex Crossing Opening?

Posted July 23, 2018 at 5:02 am

Target opened its small format Alphabet City store Saturday afternoon with a gaudy, insensitive display of consumerist authentrification. The new location at Extell’s luxury compound on 14th Street received vinyl skin to mimic the tenement feel it destroyed, red newspaper boxes that evoked the old Village Voice ones, fake fire hydrants, cookie-cutter “art,” and worst […]

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Extell is Trying Really Hard to Woo the Waterfront with Construction Site Artwork at 250 South Street

Last modified January 18, 2017 at 11:43 pm

You may have noticed the project site artwork installed at Extell’s waterfront site last week. A colorful patchwork now dots the sidewalk bridge lining the perimeter of 250 South Street. The new display illustrates the very historic neighborhood fabric this development – One Manhattan Square – is erasing. And, therefore, has no part in. There […]

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Clueless New Businesses ‘PYT’ and ‘Mr. Purple’ Pervert Lower East Side History

Last modified November 22, 2015 at 12:47 pm

There seems to be a new level of cluelessness in the neighborhood. It’s one thing to honor the past, or even nod to it in a cheeky or kitschy way. Such is life with “authentrification” as selling point. However, it’s another thing to reference the icons of the past, while completely missing the point. We […]

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Derek Eller Gallery Moving from Chelsea to Former Auto Repair Shop on Broome Street

Posted November 10, 2015 at 9:26 am

​No more tune-ups for 300 Broome Street. The Chinese auto repair shop (Glen Auto Inc.) shuttered last month to make way for a much richer client. While the space had boasted a leasing sign in recent years, there were no transactions until now. If you guessed a gallery, you’re in the money. Bonus if you […]

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Art

Joie de Vivre is the 22-Story Hotel Currently Rising at 50 Bowery

Last modified January 23, 2015 at 8:28 am

Progress is slow at Peter Poon’s monstrous new Lower East Side hotel development. Indeed, 50 Bowery remains a block-long crater, making slow strides to its eventual calling as a 22-story tower. Excavation and foundation work is clearly the order of business these days. Yet until now, a proper identity was never ascertained; only a working […]

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Max Fish Space on Ludlow to Become 2nd Outpost of Sweet Chick

Posted September 27, 2013 at 5:16 am

Just a couple days after we broke news about El Sombrero turning into an Artichoke Pizza joint, we now learn that fried chicken is coming to the old Max Fish space. So goes the new Ludlow Street. The SLA flyer that arrived onsite yesterday evening announces that 178 Ludlow Street will soon become the second location […]

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Schapiro’s to Soft Open This Weekend at 120 Rivington Street

Posted May 30, 2013 at 5:30 am

This iteration of Schapiro’s, situated in the former Festival Mexicano, is a power play by established Lower East Side restaurateurs.

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Bowery Gets First East Coast Patagonia Surf Store

Posted August 8, 2012 at 6:28 am

The wire was abuzz last week with news that Patagonia was moving onto the beloved Bowery. Come fall, their Lower East Side HQ will open at 313 Bowery, the former home of the CBGB Gallery space.

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Bowery Kitchen Opening at 220 Bowery Later this Month

Last modified July 13, 2012 at 11:52 am

In a way, the budget Bowery House banks on its second-floor SRO tenants for that “authentic” factor to push its product. A living form of “authentrification,” if you will.

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Lower East Side “Authentrification” Explained

Posted October 4, 2011 at 11:18 am

“Authentrification” is a new descriptor coined to explain the phenomenon of new demolishing old, then marking it with a gravestone tribute. More after the jump!

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