Billboard Barge

City Council Bill Hikes Fines on LED Billboard Barges

Posted March 27, 2019 at 5:04 am

It’s a day of reckoning for the fleet of floating billboards. City Council is mulling a new bill to increase fines on the LED barges, advertising which officials believe to be illegal under zoning code. These floating billboards first started appearing in the New York waterways last October. It’s an intrusive 60-foot screen that usually […]

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Streets

Floating Billboard Barges are the New Reality for LES Waterfront

Posted October 26, 2018 at 5:00 am

With the gold rush of the Lower East Side waterfront comes the vultures. Several readers have noticed the recent influx of billboard barges floating across the East River. As this area continues to gentrify, and with the prospect of three new large-scale luxury developments looming, those eyeballs are obviously evermore valuable to advertisers. Such tactics […]

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Streets