Extra Butter

Extra Butter Teams up with Adidas for Sneaker Pop-Up on Stanton Street

Posted March 19, 2018 at 5:08 am

Thanks to Extra Butter and Round Two, Hell Square is now attracting sneakerheads and street-style seekers. Tapping that enthusiasm, the newish owners of 101 Stanton Street plugged the recent vacancy of Ma Non Troppo with an Adidas pop-up shop. The store is essentially a stunt to sell the new collaborative “Extra Butter x Adidas” sneaker. […]

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Reed Space Returns to Orchard Street Tomorrow, Just as Extra Butter Completes Renovations

Posted November 6, 2017 at 9:45 am

After over a year in exile, Reed Space is returning to Orchard Street tomorrow, albeit in a short-form capacity. Once the like-minded Extra Butter boutique returns to its old digs next door, their temporary space at 125 Orchard (the Giselle shop) will welcome the Lower East Side refugee. Reed Space founder Jeff Staple announced last […]

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Extra Butter LES Opens Temporary Store While Renovating its Orchard Street HQ

Posted July 25, 2017 at 5:06 am

Extra Butter, the four-year-old Lower East Side sneaker shop, is currently in a transition phase. Its headquarters is now under the knife for a series of store renovations. During this build-out period, though, the movie-themed streetwear brand already secured a Plan B. Last week, ownership moved into the smaller space next door at 125 Orchard […]

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Extra Butter LES Hosting Herschel Supply’s ‘City Limitless’ Pop-Up Shop

Posted October 23, 2015 at 5:12 am

Extra Butter LES is entertaining another pop-up shop at its 125 Orchard Street digs. That annoying high-end hipster backpack brand Herschel Supply is at the helm of the latest creative enterprise, dubbed the “City Limitless Pop-Up Shop.” The artistic component was inspired by Herschel’s City Limitless online photo essay series, a project that compiled cityscapes from a local’s perspective. Crowd-sourced photog magazine, Street […]

‘Publish’ Pop-Up Shop Selling Its Jogger Pants in the Back of Extra Butter on Orchard Street

Posted May 1, 2014 at 6:03 am

Orchard Street newcomer Extra Butter is pimping its backroom space (aka 124 Allen) to the Publish brand for a super-quick pop-up shop. Beginning later today, the LA-based menswear brand will peddle its legacy “Jogger Pants” line of threads. The kickoff party is tonight, and you have one week to visit. If that’s your style. The […]

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Extra Butter Opens on Orchard Street with Asics ‘Death List’ Collaboration

Posted October 18, 2013 at 6:05 am

You enter through a foyer that resembles a movie theater lobby. Behind those curtains at 125 Orchard is not the wizard of Oz, but walls of fresh threads and sneakers peddled by streetwear newcomer Extra Butter. The movie-theme gimmick continues inside with film reels and their negatives sharing shelf space with the product itself. Extra Butter […]

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Extra Butter Urbanwear Shop Moving Into 125 Orchard Street

Posted August 27, 2013 at 5:29 am

Extra Butter is an urban streetwear shop in a suburban environment, founded in Rockville Center back in 2007. It’s on the way to Orchard Street.

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