Gelato Pique

Fashion Brand ‘SNIDEL’ Takes Space on Orchard Street

Posted October 23, 2018 at 5:04 am

One year ago, loungewear brand Gelato Pique opened a holiday pop-up shop at 144 Orchard Street. The goal was to generate short-term growth on a path to permanence. They ended up staying; however the store closed last month in anticipation of relaunch just a block south. Awning is already installed at 125 Orchard Street, in what […]

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Pajama Pop-Up ‘Gelato Pique’ Coming to Orchard Street

Posted November 21, 2017 at 5:05 am

No, it’s not what you think. Not another ice cream shop for Hell Square. To the contrary, this misnomer of a pop-up at 144 Orchard Street is for pajamas. The new outpost – a holiday shop for Gelato Pique – is poised to open here next week (November 28). Teaser posters are hanging in the […]

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