Posted June 28, 2017 at 5:09 am
Over at “SoHo’s most impactful corner,” 606 Broadway gradually ascends skyward, blocking out what was once a vacant sliver of city-owned land. Two towers of the rising superstructure are also starting to obstruct the Hollister ad branding on the north face of 600 Broadway. Madison Capital, which purchased the 6,190 square-foot parcel from the city for […]
Posted June 10, 2014 at 5:09 am
Sunday morning marked the five-year anniversary of Hollister’s controversial erasure of the iconic DKNY mural from the face of SoHo. Just before opening its doors in July 2009, the teeny-bopper mall brand painted the exterior shit-brown, and stamped its California-flag logo. Five years after the paint job, though, Hollister might not even be long for 600 […]
Last modified February 25, 2010 at 9:20 am
As we speak, in the wet early morning snow, the front of the Hollister flagship in SoHo is receiving a proper branding. Even though the store opened last summer, the entrance never had signage. Just the ad mural in the old DKNY billboard space.
Posted October 12, 2009 at 6:40 am
Now that it’s too cold for swim trunks, the Hollister lifeguards are no longer standing outside the flagship store in SoHo. Nevertheless, the suburban franchise is again seeking models to lure in the customers. This Craigslist ad says it all: Hollister is currently looking for models who are interested in working in our first Flagship […]