Nike

Diplo is Performing the Finish Line After Nike’s 5K through the LES on Sunday

Posted April 20, 2018 at 5:07 am

When thousands of marathon runners stream over the Manhattan Bridge to Pier 36 on Sunday evening, they will be treated to a live show by EDM fixture Diplo. As previously reported, Nike is hosting an Earth Day race – dubbed Nike GO NYC 5K – that runs through the Lower East Side. It’s the second […]

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Marathon Mania: Nike GO 5K Running Through the LES Next Week

Posted April 10, 2018 at 5:02 am

Corporate marathons love the Lower East Side lately. First it was the NYC Half last month; now it’s Nike’s turn to carry the baton, as it were. For the second time in as many months, tens of thousands of runners will invade the neighborhood as part of Nike’s Earth Day marathon. Route chosen for the […]

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Coleman Skatepark Gets Quick Tune-Up Just in Time for ‘Go Skateboarding Day’

Posted June 21, 2017 at 5:15 am

Today is the thirteenth “Go Skateboarding Day,” an international skate event held annually to both celebrate and promote the sport. At home on the local level, meanwhile, the one and only Lower East Side skatepark got some love. Nike SB recently invested some cash to upgrade elements of the Coleman Playground (aka the “Coleman Oval”) beneath […]

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Behold, the Peace Pentagon’s Transformation for Rumored Nike-KITH Sneaker Emporium

Posted May 10, 2017 at 5:02 am

The so-called Peace Pentagon, no longer a bastion of activist enterprise, was spared the wrecking ball and reborn as a capitalist endeavor. Gone is the four-story plywood encasement that protected the structure since July of last year. Workers peeled away the hulking appendage earlier this week to reveal what’s been going on here during the […]

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Nike-KITH Sneaker Emporium Rumored for Rehabbed Peace Pentagon on Lafayette Street

Last modified April 25, 2017 at 8:32 am

Contrary to rumors that circulated the neighborhood last year, the former Peace Pentagon will not become luxury living. Nor will you recognize it once that five-story box is removed. The narrative here is a pivot from activism to consumerism. Specifically, sneakers. Permits issued by the Department of Buildings in late-December indicate that 337-339 Lafayette is […]

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Nike Pissed off the Lower East Side and SoHo Communities in the Same Day

Posted November 11, 2016 at 5:00 am

It’s quite ironic that yesterday, within just a few hours, Nike was both feted and lambasted by our local government. Mere blocks from each other. While the Parks Department channeled its gratitude (i.e. kissed the ring) toward Nike for resurfacing the Stanton Street basketball courts with designs by street artist KAWS, City Council rallied to […]

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Electeds Rallying Against 5-Floor Niketown SoHo Opening Tomorrow on Broadway

Posted November 10, 2016 at 5:10 am

It’s been rumored for years, and now finally confirmed in the flesh. Nike is opening a huge store at the recently constructed 529 Broadway. It debuts tomorrow with a huge stock of Nike Air Jordans for the taking. Expect long lines. Niketown SoHo took five floors in the new six-story 529 Broadway, which was completed […]

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Nike Taps KAWS to Repaint Stanton Street Basketball Courts

Posted November 10, 2016 at 5:00 am

Nike is embedded pretty deep on Stanton Street in Sara D. Roosevelt Park. Its cash infusions over the years have helped both the soccer field (despite past turf problems) and basketball courts become some of the most heavily used in the area. And as of yesterday evening, the latter is latest to get a makeover. […]

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2 Years Behind Schedule, the New 529 Broadway Shows Itself

Posted May 4, 2016 at 5:19 am

The newest building in the landmarked Cast Iron District is now showing off. Check out the goods on 529 Broadway. After more than three years of astronomical spending, planning, city approvals, and construction, the first glimpse of the forthcoming final product is now visible. It’s a six-story retail building in the heart of the SoHo […]

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These Investors Hope to Transform the Bowery into a New Tech Sector; Nike Adds Holiday Pop-Up Shop There

Posted November 12, 2015 at 5:18 am

​Catching up on some news from a few weeks ago. Flashpoint Chinatown property, 135 Bowery, finally changed hands last month after more than three years on the market. The brick property, located just north of Grand Street, was previously home to a wood-framed, Federal-style row house dating to 1818. Unfortunately, the structure was leveled in 2011, […]

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