pop-up

Pornhub Pop-up Heads to Allen Street for Valentine’s Day

Last modified February 14, 2020 at 8:05 am

This Valentine’s Day, Pornhub is pulling out the stops with a Lower East Side store. Beginning today, the porn website is hosting a two-day pop-up on Allen Street. Located at the corner of Broome Street – and steps from the Janina synagogue – the stunt is meant to woo horny locals to become premium customers. […]

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Another Events Space Called SOMMwhere Rises on Ludlow Street

Posted December 6, 2019 at 5:07 am

Once an events space, always an event space. That’s the story at 48 Ludlow Street where a new one just opened. What was the Koala Farm studio for a brief moment is now SOMMwhere. It opened last weekend, pitching itself as a “stylish and sustainable escape” for your next shindig. The media advisory is longer […]

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SHUT Skateboards Rebounds with Little Italy Pop-up

Posted August 30, 2018 at 5:09 am

It was exactly one year ago when SHUT Skateboards shuttered its Lower East Side home. The brick-and-mortar shop had lasted a decade on Orchard Street. At the time, we were told that SHUT was scouting new neighborhood locations and would open sometime in spring 2018. That’s didn’t happen, of course. However, the brand rebounded with […]

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Shaina Mote x Clyde Pop-Up Takes Billykirk Space on Orchard Street

Posted June 11, 2018 at 5:09 am

Billykirk, the leather shop a few paces north of Canal Street, vacated its store in March after four years on the block. Less than three months later, the space has become a temporary boutique on trend. Adding more Los Angeles to a scruffy fringe of Chinatown. Indeed, L.A. designer Shaina Mote teamed up with the […]

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‘Cheese Grille’ Readies New Allen Street Pop-Up

Posted March 30, 2018 at 5:10 am

It’s been a year since the vegan-friendly Pala Pizza shuttered on Allen Street. (City Marshal seized it on behalf of the landlord.) Now, the one-story commercial space at 198 Allen is about to receive another restaurant, albeit temporary. From just down the block. We’re told that the four-year-old Cheese Grille has inked a short-term lease […]

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Extra Butter Teams up with Adidas for Sneaker Pop-Up on Stanton Street

Posted March 19, 2018 at 5:08 am

Thanks to Extra Butter and Round Two, Hell Square is now attracting sneakerheads and street-style seekers. Tapping that enthusiasm, the newish owners of 101 Stanton Street plugged the recent vacancy of Ma Non Troppo with an Adidas pop-up shop. The store is essentially a stunt to sell the new collaborative “Extra Butter x Adidas” sneaker. […]

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Taco Bell Transforms Rebelle on the Bowery into Pop-up for its New Nacho Fries

Posted January 25, 2018 at 5:07 am

Taco Bell just planted itself on the Bowery with a kitschy new marketing stunt. The chain transformed the recently-shuttered Rebelle into a faux movie theater to promote its new dollar nacho fries. The pop-up dispensary is complete with movie posters and marquee in lights. Front-and-center is the fake film starring Josh Duhamel called Web of […]

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Faux Fur Fashions Come to the Bowery with ‘House of Fluff’ Pop-Up

Posted December 12, 2017 at 5:16 am

There hasn’t been anything of note coming out of 342 Bowery since the Subway sandwich shop closed almost three years ago. In that time, the space became yet another gold coast vacancy. It almost became an “underground” sushi outpost, but those plans never happened. Instead, some fluff is here through Christmas-time. A so-called House of […]

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Pajama Pop-Up ‘Gelato Pique’ Coming to Orchard Street

Posted November 21, 2017 at 5:05 am

No, it’s not what you think. Not another ice cream shop for Hell Square. To the contrary, this misnomer of a pop-up at 144 Orchard Street is for pajamas. The new outpost – a holiday shop for Gelato Pique – is poised to open here next week (November 28). Teaser posters are hanging in the […]

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As Tokyobike Bids Farewell to the Bowery, ‘The 5TH’ Plans Pop-Up

Last modified November 16, 2017 at 9:24 am

Tokyobike’sbrief flirtation with the Bowery came to an end late last month. Seemingly without warning, the store closed down, with brown window shades taking up residence. We are told that Tokyobike closed the Bowery outpost for the season, and will reopen “elsewhere” come springtime. Location is TBD. In the meantime, though, Australian-based fashion brand, The […]

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