Preserve 24

Sons of Essex Owners Vying for Multilevel Mexican Clubstaurant at Former Preserve 24 Space 

Posted May 3, 2017 at 5:00 am

In the three years since Preserve 24 failed in epic fashion, the multilevel retail space at 200 Allen Street (aka 177 East Houston) has been shopped around for the next potential nightspot. Elements of One and One, the Late Late, and Upstate each considered, albeit separately, taking a pass at planting a business here. All […]

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Former Preserve 24 Spot on East Houston Finally Finds a Suitor in ‘Late Late’ Owner

Posted August 31, 2016 at 5:05 am

There hasn’t been much luck for the ice man whose drought continues. Maybe that will change with the latest nightlife suitor – the owner of the Late Late just across the street. It’s not a secret that the former Preserve 24 space at 177 East Houston is a cursed entity, perennially unable to attract a new […]

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Shane Covey and Adam Elzer Planning to ‘Upstate’ Former Preserve 24 Space

Posted September 30, 2015 at 5:00 am

Deemed by many as a cursed space, 177 East Houston may soon be revived as another nightlife venue. This enormous L-shaped property at the corner of Allen Street was previously occupied by Preserve 24, a concept so kitschy and ambitious that it tripped over its own shadow. It lasted just barely one year at this address, […]

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What Else but ‘Fancy Juice’ to Replace Burkina (aka Got it 4 Cheap) on First Avenue

Posted June 16, 2015 at 9:23 am

Another longstanding Lower East Side business is replaced. For Burkina, the long and winding road led to 69 First Avenue, where it expired earlier this year. The urban outfitter had peddled apparel on East Houston for seventeen years before the ill-conceived waste of space, Preserve 24, chased it north of the border in 2011. (That nightclub […]

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‘One and One’ Walked Away from Opening a New Bar in Preserve 24 Space

Posted March 23, 2015 at 5:10 am

Looks like the former home of Preserve 24 on East Houston will continue to sit idle. Could this L-shaped property now be considered a cursed space? There was a brief moment back in December when the owners of One and One (founded 1998) – Terry Dunne and Paul O’Sullivan – were thisclose to opening another booze […]

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One and One Owners Look to Booze up Another Corner of East Houston with ‘One for the Frog’

Posted December 3, 2014 at 5:00 am

As we first reported last week, 177 East Houston is getting new legs as One for the Frog. This cursed corner spot, which straddles Sugar Cafe onto Allen Street, was previously home to the epic failure Preserve 24. Based on the application submitted to Community Board 3, it appears that the owners of One and […]

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Preserve 24 Space on East Houston Might Take ‘One for the Frog’

Posted November 26, 2014 at 6:10 am

Remnants of Preserve 24 still grace the premises of 177 East Houston nearly six months after its epic failure. The ambitious, albeit cockamamie concept – bringing to life a fictional explorer’s club story and its mission to retrieve glacial ice – had immediate trouble attracting the masses to fill the expansive two floors. No surprise […]

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Serge Hoyda Successful in Evicting Preserve 24; Per Se Vet Dropped from Lawsuit

Posted September 19, 2014 at 5:49 am

Last Friday, epic failure Preserve 24 (aka Aegis Holding Houston LLC) was officially evicted from 177 East Houston by court order. It has been closed and dormant since late June, and will not reopen under new management as one sign proclaims. The papers served by landlord Serge Hoyda are now taped to the front door. […]

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Serge Hoyda Files Suit to Evict Preserve 24, Alleges ‘Per Se’ Vet Purchased the Assets

Last modified August 26, 2014 at 9:15 am

When it comes to nightlife failures on the Lower East Side, Preserve 24 easily ranks as one of the most epic in recent memory. The over-the-top bar-restaurant bit off way more than it could chew, and died on the vine two months ago. It mysteriously closed at the end of June for “remodeling with new […]

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Preserve 24 Closes for ‘Remodeling’ with New Ownership on the Way

Posted June 30, 2014 at 5:25 am

Preserve 24 certainly went over like a lead balloon. That much is true; this ain’t no Led Zeppelin. A reader informs us that Preserve 24 closed Friday afternoon with a sign explaining “renovations” afoot. Then the announcement was swapped a day later to indicate that both “remodel” and new ownership are underway. No matter how […]

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