Site 5

Trader Joe’s Debuts on the Lower East Side Tomorrow Morning

Posted October 18, 2018 at 5:02 am

Get ready to queue, Lower East Side. Trader Joe’s is coming. The newest grocery location opens tomorrow morning after two years in the making. The new Essex Crossing outpost – situated in the basement of 400 Grand Street – is lucky number seven for the ubiquitous grocery store in Manhattan. It’s being lauded as the […]

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Here’s the Current Progress at Essex Crossing’s First Park

Posted September 28, 2018 at 5:04 am

With Site 5 of Essex Crossing almost fully operational – residents now live at The Rollins and Target is open for business – the park at its backside is finally coming into view. Progress here has been a slog for the last year (our last follow-up) but it’s starting to look legit. Behind the chain-link […]

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New Target at Essex Crossing is Plagued by Thefts

Posted September 18, 2018 at 5:04 am

For shoplifters, the bullseye on the facade of 400 Grand Street is an invitation. Indeed, the small-format iteration of Target at Essex Crossing has become just that in the short month since it opened. According to police sources at the 7th Precinct, there have been 42 reported thefts inside the second-floor retailer since the August […]

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New Signage for Trader Joe’s at Essex Crossing, Opening Next Month

Posted September 10, 2018 at 5:03 am

While Target’s much-ballyhooed opening date on Grand Street already came to pass, its big-box neighbor is still on the horizon. Timetable to completion for the Trader Joe’s at Essex Crossing (i.e. The Rollins building on Site 5) reverted back to fall 2018. Wait longer. Back in March, the official word was that Trader Joe’s would debut […]

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Target Cuts Ribbon at Essex Crossing Ahead of Sunday Grand Opening

Last modified August 15, 2018 at 4:20 pm

Target is poised to open another small format location on the Lower East Side this week. To mark the occasion, corporate held a special ribbon-cutting event yesterday evening for store employees and community VIPs. New signage was installed just before the celebration, which also included the Target mascot. Take a look inside… Perhaps fanfare will be […]

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Can We Expect Target to Further Appropriate LES Culture with its Essex Crossing Opening?

Posted July 23, 2018 at 5:02 am

Target opened its small format Alphabet City store Saturday afternoon with a gaudy, insensitive display of consumerist authentrification. The new location at Extell’s luxury compound on 14th Street received vinyl skin to mimic the tenement feel it destroyed, red newspaper boxes that evoked the old Village Voice ones, fake fire hydrants, cookie-cutter “art,” and worst […]

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Target will Open its Small Format Store at Essex Crossing on August 19

Posted June 7, 2018 at 5:02 am

The date is finally set. We’ve known for months that Target’s new small-format store at Essex Crossing would open this summer. Now, it’s official. According to published reports, expect the big-box company to open its doors on August 19. In preparation for the grand opening, Target announced yesterday that there will be hiring events next […]

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Target Puts up Signage for its New Essex Crossing Store, Opening this Summer

Posted March 15, 2018 at 5:00 am

It was around this time last year that Target announced its new small-format store at Essex Crossing. Now that The Rollins (aka Site 5) is operational on Grand Street, the first sign of its arrival is here. The window dressing appeared yesterday afternoon with an employment advert seeking help. The new Target, which occupies 22,500 […]

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Is Trader Joe’s Still Opening at Essex Crossing? [Updated]

Last modified February 16, 2018 at 4:20 pm

[Updated below] As widely reported, Trader Joe’s is coming to Grand Street at Essex Crossing sometime later this year. Or is it? Messaging about its fate has grown somewhat ambiguous since plans were first announced in October 2016. Rumors and speculation are now circulating that the popular supermarket reportedly backed out of the project altogether. […]

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A First Look at Essex Crossing’s Trader Joe’s Grocery [PHOTOS]

Posted January 3, 2018 at 5:04 am

Recently christened The Rollins for Jazz saxophonist Sonny Rollins (145 Clinton Street), the chi-chi Essex Crossing development at Clinton Street has more to show. For instance, the Trader Joe’s grocery location headed there later this year. The Grand Street entrance is taking shape. Automatic sliding doors bring you into a foyer area with twin escalators […]

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