Sugar Sweet Sunshine

Bandits Lift Piggy Bank Tip Jar from Sugar Sweet Sunshine

Posted December 18, 2017 at 5:18 am

Bah Humbug. Two thieves stole a countertop tip jar from the beloved Sugar Sweet Sunshine Thursday night. The Rivington Street bakery announced the petty, small-time hit job on Facebook with a public shaming. The jar in question was a forty-five-year-old piggy, and staff had apparently just emptied. So there wasn’t much left for taking. “It […]

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Trailer Released for Keanu Reeves Indie Flick ‘generation Um’ [VIDEO]

Posted April 8, 2013 at 11:15 am

Keanu Reeves was last spotted on the Lower East Side munching cupcakes outside Sugar Sweet Sunshine for indie flick generation Um. For a while there in 2010, the indie flick had a grip on the neighborhood, filming scenes regulary. Then, an extended silence. Now, after two and a half years in production purgatory, a film […]

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When Schapiro’s Wine Company Ruled Rivington Street [PHOTOS]

Last modified March 22, 2013 at 1:31 pm

With Passover looming, seems only appropriate to write about the once almighty Schapiro’s Wine empire.

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Coming Soon: Sweet Buttons Bakery at 84 Rivington

Last modified January 7, 2013 at 10:26 pm

Look out Sugar Sweet Sunshine, some sugary competition is on the way.

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Sugar Sweet Sunshine Site of “Person of Interest” Film Shoot

Posted July 20, 2012 at 10:41 am

Listen, Michael Emerson is no longer Benjamin Linus from Lost, but Harold Finch on Person of Interest.

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Lower East Side Cupcake Crawl to Benefit Homeless

Posted May 18, 2011 at 11:00 am

The next Cupcake Crawl is on Sunday, and doubles as a fundraiser for the Food Bank of New York City, a non-profit that helps feed the hungry.

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Keanu Reeves and Generation Um Filming on Ludlow Today

Last modified June 27, 2012 at 1:35 am

Guess which cupcake-munching movie star is returning to the neighborhood today. That’s right, Mr. Keanu Reeves and his generation Um crew is back for another fun-filled day of filming. This time the shoot is centered on Ludlow Street, between Rivington and Delancey.

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Keanu Reeves at Sugar Sweet Sunshine Yesterday

Last modified June 27, 2012 at 1:35 am

Yesterday afternoon, Keanu and company were busy filming scenes inside Sugar Sweet Sunshine bakery on Rivington Street for the indie flick generation Um. Our Tweet feed was a-buzzin’ all last night with star-struck residents who encountered the actor. One reported seeing Mr. Reeves scarf down some cupcakes, and snapped pictures to boot.

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