Supreme

Thirty Years Around the Block: The Story Behind the Clayton Patterson x Supreme Collaboration

Posted May 11, 2021 at 5:13 am

Neighborhood documentarian Clayton Patterson has a new collaboration out now with Supreme. The question is, how did I connect with Supreme? It is a story that took about thirty years to get around the block. Just about all of the connections were through the streets of the Lower East Side. Here is how it happened; […]

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Streets

The ‘Supreme Loser’ on the Bowery

Posted November 13, 2020 at 5:04 am

Earlier this week, downtown skatewear company, Supreme, sold for an uncanny $2.1 billion. Now, the street responds. Just up the block from Supreme headquarters in the Germania Bank Building, a new mural at 246 Bowery mocks with the statement – Supreme Loser. Using the red box logo and white Futura Heavy Oblique font the apparel […]

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Art

Streets

Supreme Sells out for $2.1B

Posted November 10, 2020 at 5:05 am

Supreme, the cultish streetwear brand synonymous with downtown New York City, sold out for an enormous windfall. VF acquired the decades-old brand for a massive $2.1 billion, including the stakes Carlyle Group and Goode Partners had acquired back in 2017, according to the Wall Street Journal. The Supreme brand joins a portfolio that also includes […]

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Supreme x North Face Collaboration Crowds the Bowery Amidst COVID-19 Fears

Posted March 16, 2020 at 5:04 am

Around the city, panic is setting in over the COVID-19 outbreak. Restaurants are bleeding customers, and groceries are becoming scant. But that doesn’t stop the gear-heads queuing outside Supreme on the Bowery for the product launch of a collaboration with North Face. This was the sight outside the Germania Bank Building Thursday afternoon. A line […]

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Streets

After 25 Years, there is No Supreme on Lafayette Street

Posted October 7, 2019 at 5:03 am

For the first time in nearly three decades, there is no Supreme flag positioned above Lafayette Street. The storefront banner, which was under constant surveillance last week, is now deposed. So much for the proposed facelift. Indeed, the word on the street is that Supreme is staying on board at 190 Bowery. This location – […]

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Streets

With its OG Space for Rent, Supreme’s Bowery Store Looks Permanent

Posted October 1, 2019 at 5:00 am

For Supreme, the temporary relocation to the Bowery now appears permanent. Frosted on the windows of the Lafayette Street store is new “space for lease” language. Also out front is a 24-hour security detail in a collapsible camp chair. Has been there over a week. Why the guard? To make sure no one nabs that […]

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Streets

The Most Expensive Skateboard in the World is a Supreme Painter’s Palette

Posted February 25, 2019 at 5:08 am

Supreme might be relishing the comfort of its new (temporary) home on the Bowery (Germania Bank Building), but many in the artist community remain bitter in the wake of its recent ad campaign. Back in November, the iconic skater brand released a new skateboard video called “Blessed,” then hit the streets to promote. The subsequent […]

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Art

‘Supreme’ Takes Over Germania Bank Building on the Bowery

Posted February 21, 2019 at 5:00 am

Supreme is now slinging skate fashion on the Bowery. The popular urban brand is temporarily holed up at the Germania Bank Building while its Lafayette Street flagship is upgraded. The move transpired within the last couple weeks, but the store officially reopens on the Bowery today. Supreme announced the news on its Instagram feed yesterday […]

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Streets

Supreme Angers by Defacing Street Art with ‘Blessed’ Flyposting

Posted November 13, 2018 at 5:07 am

Call it supreme street drama. Skatewear brand Supreme upset at least one street artist over the weekend by spreading its flyer campaign across every surface of the Lower East Side. Among others, the handbills, which advertise the new “Blessed” skate video, were wheat-pasted along the facade of 26 First Avenue. The landlord had reportedly commissioned […]

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Art

Streets

Skatewear Brand ‘Supreme’ Heads to 190 Bowery

Posted October 3, 2018 at 5:00 am

Supreme is reportedly coming to the Lower East Side, albeit on a temporary basis. The pioneering skatewear brand is apparently negotiating a lease for retail space at the Germania Bank Building on the Bowery. Per Crain’s Business, which first reported the news yesterday, the lease would be temporary while the twenty-four-year-old Lafayette Street headquarters undergoes […]

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Streets