The Rollins

Here’s the Current Progress at Essex Crossing’s First Park

Posted September 28, 2018 at 5:04 am

With Site 5 of Essex Crossing almost fully operational – residents now live at The Rollins and Target is open for business – the park at its backside is finally coming into view. Progress here has been a slog for the last year (our last follow-up) but it’s starting to look legit. Behind the chain-link […]

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Target Cuts Ribbon at Essex Crossing Ahead of Sunday Grand Opening

Last modified August 15, 2018 at 4:20 pm

Target is poised to open another small format location on the Lower East Side this week. To mark the occasion, corporate held a special ribbon-cutting event yesterday evening for store employees and community VIPs. New signage was installed just before the celebration, which also included the Target mascot. Take a look inside… Perhaps fanfare will be […]

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Streets

Can We Expect Target to Further Appropriate LES Culture with its Essex Crossing Opening?

Posted July 23, 2018 at 5:02 am

Target opened its small format Alphabet City store Saturday afternoon with a gaudy, insensitive display of consumerist authentrification. The new location at Extell’s luxury compound on 14th Street received vinyl skin to mimic the tenement feel it destroyed, red newspaper boxes that evoked the old Village Voice ones, fake fire hydrants, cookie-cutter “art,” and worst […]

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Streets

Target will Open its Small Format Store at Essex Crossing on August 19

Posted June 7, 2018 at 5:02 am

The date is finally set. We’ve known for months that Target’s new small-format store at Essex Crossing would open this summer. Now, it’s official. According to published reports, expect the big-box company to open its doors on August 19. In preparation for the grand opening, Target announced yesterday that there will be hiring events next […]

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Streets

A First Look at Essex Crossing’s Trader Joe’s Grocery [PHOTOS]

Posted January 3, 2018 at 5:04 am

Recently christened The Rollins for Jazz saxophonist Sonny Rollins (145 Clinton Street), the chi-chi Essex Crossing development at Clinton Street has more to show. For instance, the Trader Joe’s grocery location headed there later this year. The Grand Street entrance is taking shape. Automatic sliding doors bring you into a foyer area with twin escalators […]

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Streets

Essex Crossing Rental Complex Named After Jazz Legend Sonny Rollins

Last modified December 13, 2017 at 9:21 am

Jazz saxophonist Sonny Rollins once lived in a walkup tenement at 400 Grand Street. That history was decimated two years ago when Essex Crossing muscled into the neighborhood. Now the mega-development is honoring the musician by naming the new fifteen-story tower at Site 5 in his honor. Here comes The Rollins, offering wallet-busting luxury rentals. One […]

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